Why Companies Are Struggling to Build a Brand on LinkedIn

Patrick Dodge 15 , May

Every B2B brand wants to be killing it on LinkedIn.

They want followers. They want likes. They want comments. They want it ALL.

But very few of them will get there, because they don’t understand that LinkedIn is not about brands anymore. It’s about people.

HubSpot Onboarding: How to Work With Your Agency Partner

Patrick Dodge 28 , Apr


The day has come! 

You’ve signed an agreement with a HubSpot partner, and are ready to dive into a whole new stage of growth for your company.

This is an exhilarating time for everyone involved, but before the ink is dry, you need to start planning.

The first 30 to 90 days of onboarding and campaign management will define the success or failure of your entire partnership.

Inbound Marketing vs. Outbound Marketing

Patrick Dodge 20 , Apr

People who work on inbound marketing sometimes forget that our bosses and clients often don’t understand what it truly means, and how it compares with outbound marketing.

The Dos & Don’ts of Using Chatbots for B2B Lead Generation

Patrick Dodge 13 , Apr


The marketing world has gone nuts over chatbots.

Set SMARTer Goals for Your B2B Marketing Campaign 

Patrick Dodge 05 , Mar

I have a bone to pick with SMART goals. Maybe you do too. 

Let's End the Debate Over B2B Marketing ROI

Patrick Dodge 08 , Feb


The marketing campaign is over, and it’s time to make an honest assessment.

What did it do for your parent company or clients? This is not always an easy conversation to have. 

Inbound Marketing for Cloud Services Providers

Patrick Dodge 26 , Jan

This is going to be a banner year for cloud service providers. Or at least, some of them.

Forrester says the market for public cloud services will grow to $178 billion in 2018, an increase of 22 percent over last year. This is obviously good news for cloud service providers, but with rapid growth comes intense competition.

3 B2B Lead Generation Tactics That Are Getting Tired

Patrick Dodge 24 , Jan


You put endless hours into producing an amazing content offer – the whitepaper to end all whitepapers!

Up it goes on the company website, and THEN…


What happened?? All those hours of work, and no leads are coming in. You might even start to believe inbound marketing doesn’t work. After all, you did everything right. There is no reason why you shouldn’t be pulling in leads right and left.

The reason: Your buyers have changed and you have not.

Blogging Mistakes B2B Marketers Are Still Making in 2018

Patrick Dodge 05 , Jan

How often does your executive team take stock of what the company blog is doing to increase business? 

This conversation is not happening at most companies. I can tell simply by what they post on their sites.

New Reasons Why SaaS Needs Marketing Automation

Patrick Dodge 20 , Dec

Big things are happening in marketing automation, and SaaS, perhaps more than any other B2B industry, is poised to take full advantage of it. 

By now, I'm sure you've heard about the main benefits of automation -- streamlined lead generation, email marketing, sales development, and all that -- but there are some lesser known ways it can accelerate software sales.