How Influencer Marketing Changed My Lead Generation Strategy

Patrick Dodge 31 , Jul

There are two kinds of inbound marketers out there today.

Those that are getting traction with their content and getting leads, and those working their butts off and wondering why the hell they aren’t getting results.

Evaluating B2B Lead Gen Companies? Start With Their Failures.

Patrick Dodge 16 , Jul

If all B2B lead generation companies sound all the same, it’s because they are.

Sort of.

Can You Deliver Fast Sales With a Long Term Marketing Strategy?

Patrick Dodge 15 , Jun

It feels like an impossible situation. 

How Outbound Selling Makes Me a Better Inbound Marketer

Patrick Dodge 08 , Jun

It amazes me how misguided so many marketers are about outbound selling.

You can almost hear them snort with derision at the mere mention of those two words. 

“Pick up the phone and call a prospect without them asking me to??” they cry. “Preposterous!”

B2B Lead Generation on LinkedIn in 2018

Patrick Dodge 04 , Jun

Are you trying to attract leads for your company on LinkedIn?

If so, you might’ve noticed that auto-posting blog links through Hootsuite or whatever automation you use isn’t getting the job done. The culture on LinkedIn has changed, and marketers need to adapt if they want to make an impact.

Businesses Should Stop Worrying About SEO

Patrick Dodge 31 , May

How often do you Google your own business, checking rankings for various keywords and comparing them to your competition? 

Should You Build Your Website on the HubSpot CMS or WordPress?

Patrick Dodge 24 , May

When taking the first step with a marketing automation platform like HubSpot, most people start with a hard look at their website.

Why Companies Are Struggling to Build a Brand on LinkedIn

Patrick Dodge 15 , May

Every B2B brand wants to be killing it on LinkedIn.

They want followers. They want likes. They want comments. They want it ALL.

But very few of them will get there, because they don’t understand that LinkedIn is not about brands anymore. It’s about people.

HubSpot Onboarding: How to Work With Your Agency Partner

Patrick Dodge 28 , Apr

 

The day has come! 

You’ve signed an agreement with a HubSpot partner, and are ready to dive into a whole new stage of growth for your company.

This is an exhilarating time for everyone involved, but before the ink is dry, you need to start planning.

The first 30 to 90 days of onboarding and campaign management will define the success or failure of your entire partnership.

Inbound Marketing vs. Outbound Marketing

Patrick Dodge 20 , Apr

People who work on inbound marketing sometimes forget that our bosses and clients often don’t understand what it truly means, and how it compares with outbound marketing.