Successful Client On-boarding in 3 Critical Steps

Patrick Dodge 24 , Jul

Every business needs to a top notch client on-boarding process, but few of them give it the attention it deserves.

Want To Create a Great Customer Experience? Start Thinking From Their Perspective.

Patrick Dodge 08 , Jun
The longer I work in marketing, the more I believe culture has the greatest impact on results.

What is Customer Experience Marketing & Why Is It Important?

Patrick Dodge 09 , Apr

Content is not king. The customer is.

Using Chatbots to Improve Customer Experience

Patrick Dodge 22 , Mar

Is your company using chatbots to deliver customers a great experience?

Activate Your Email Marketing Leads With Real Personalization

Patrick Dodge 17 , Jan

Every brand is trying to personalize their marketing emails, but are they doing it in a way that matters to people?

Companies Are Getting Buyer Personas Completely Wrong

Patrick Dodge 05 , Jan

This post is an edited transcript from an episode of Frictionless: How B2B Marketers Create Amazing Customer Experiences. Listen to the entire interview here!

Inbound Marketing in 2019 Requires a Customer Experience Strategy

Patrick Dodge 21 , Dec

When every brand out there is bending over backwards to be “helpful” to customers, how will yours stand out?

Creating a Great Customer Experience Around a Hated Office Machine

Patrick Dodge 30 , Nov

This post is an edited transcript from episode #1 of Frictionless: How B2B Marketers Create Amazing Customer Experiences. Listen to it here!

10 Critical Steps for Improving Customer Experience

Patrick Dodge 01 , Oct

The word is out. “Word of mouth” is king.