Should You Build Your Website on the HubSpot CMS or WordPress?

Patrick Dodge 24 , May

When taking the first step with a marketing automation platform like HubSpot, most people start with a hard look at their website.

HubSpot Onboarding: How to Work With Your Agency Partner

Patrick Dodge 28 , Apr

 

The day has come! 

You’ve signed an agreement with a HubSpot partner, and are ready to dive into a whole new stage of growth for your company.

This is an exhilarating time for everyone involved, but before the ink is dry, you need to start planning.

The first 30 to 90 days of onboarding and campaign management will define the success or failure of your entire partnership.

New Reasons Why SaaS Needs Marketing Automation

Patrick Dodge 20 , Dec

Big things are happening in marketing automation, and SaaS, perhaps more than any other B2B industry, is poised to take full advantage of it. 

By now, I'm sure you've heard about the main benefits of automation -- streamlined lead generation, email marketing, sales development, and all that -- but there are some lesser known ways it can accelerate software sales. 

Comparing Marketing Automation Tools: New Features for 2018

Patrick Dodge 08 , Dec

Is your organization finally ready to take the plunge into marketing automation?

After months or even years of trying to build a case, you’ve finally gotten the CEO’s blessing to find a platform that will simplify your work and enhance productivity.

There are literally dozens of options out there, but if you’ve done any research at all, there are three big platforms that stand out from the rest: Marketo, HubSpot, and Pardot.

What’s Missing From Your Marketing Analytics? New Customers.

Patrick Dodge 22 , Jun

Senior management has a bone to pick with marketing, and I don’t blame them.

For years they’ve invested in “digital marketing solutions,” testing different things, watching and waiting to see results. What do they usually get for their investment? A spreadsheet showing them impressions, clicks, click-thru-rates, cost-per-click, maybe a conversion or two if they are lucky. 

Small Marketing Dept? Get Big Results with HubSpot.

Patrick Dodge 31 , May

Are you a one-person marketing department, propping up an entire company?

If so, you are the office superhero.