The buyer-seller relationship has changed. Has your B2B company changed with it?
Using HubSpot, we manage all of your marketing activities in one place, giving you a unified view of how each component delivers the only metric that matters -- new customers.
We start with an exploratory conversation about your sales processes, organizational goals, and internal culture. This helps us determine whether we are a good fit for each other.
Every B2B business should have a "buyer profile," created from years of working with companies that make a good fit.
Within these companies are people who play a critical role in the decision-making process. They are the ones we want to know about. We explore what goes on behind the scenes, giving us a clear understanding of how to align your lead generation strategy with customer challenges.
Keyword research has changed dramatically in recent years. The growth of artificial intelligence and semantic search has made context the most important part of optimizing your website content.
Long-tail keywords, often phrased in the form of a customer question, are essential to attracting the right visitors to your blog.
Content is the fuel that drives inbound marketing, and it is critical to get right. A successful inbound strategy requires a consistent stream of high-quality blog articles and/or videos that help customers with their challenges.
Creative Side Marketing offers a team of seasoned content creators that specialize in a variety of industries.
Insourcing vs. Outsourcing
Content Creation Costs
After converting visitors into leads, we guide them through your sales funnel. Using HubSpot marketing automation and analytics, we can track user behavior and deliver content that moves them to a purchase.
Is there anything more satisfying than seeing a qualified prospect become a satisfied customer?
We continue to build on these relationships, showing people new ways to succeed with your products.