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inbound marketing managed by b2b sales professionals

Forget About Clicks & Impressions. Let Us Help You Get CUSTOMERS.

 

The buyer-seller relationship has changed. Has your B2B company changed with it?

 

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Attract

Increase traffic by aligning your website content with buyer needs.
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Convert

Convert visitors into leads by helping them solve their challenges.
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Delight

Acquire customers using lead nurturing and marketing automation.
START FINDING LEADS

all of your digital marketing tactics managed in one Customer acquisition hub

Using HubSpot, we manage all of your marketing activities in one place, giving you a unified view of how each component delivers the only metric that matters -- new customers. 

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Email Marketing
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SEO
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Marketing Automation
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Social Media
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Blogging
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Landing Pages
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Analytics
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Lead Nurturing

our Process

Establishing Objectives

We start with an exploratory conversation about  your sales processes, organizational goals, and internal culture. This helps us determine whether we are a good fit for each other.  

Related Articles

Is Your Business a Bad Fit for Inbound?

What's Missing From Your Marketing Analytics? New Customers.

Small Marketing Department? Get Big Results With HubSpot.

Questions to Ask an Inbound Marketing Agency.

Defining Buyer Personas

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Every B2B business should have a "buyer profile," created from years of working with companies that make a good fit. 

Within these companies are people who play a critical role in the decision-making process. They are the ones we want to know about. We explore what goes on behind the scenes, giving us a clear understanding of how to align your lead generation strategy with customer challenges. 

 

Keyword Research

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Keyword research has changed dramatically in recent years. The growth of artificial intelligence and semantic search has made context the most important part of optimizing your website content. 

Long-tail keywords, often phrased in the form of a customer question, are essential to attracting the right visitors to your blog. 

Related Articles:

Keyword Research Mistakes With Google Keyword Planner

Businesses Should Stop Worrying About SEO

Keyword Research for IT Companies

Content Creation & Distribution

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Content is the fuel that drives inbound marketing, and it is critical to get right. A successful inbound strategy requires a consistent stream of high-quality blog articles and/or videos that help customers with their challenges.

Creative Side Marketing offers a team of seasoned content creators that specialize in a variety of industries. 

Blogging Strategy

Why Should You Blog When Every Business is Doing It?

Is Your Blog Worth Their Time?

Why We Should Stop Forcing Employees to Blog

Create Outstanding Content Using Staff Interviews

How to Blog About Your Business Without Annoying Readers

 

Insourcing vs. Outsourcing

Should You Outsource Your Blog?

Pros and Cons of Outsourcing Your Blog

 

Content Creation Costs

What Does Content Marketing Cost?

How Much Should You Pay for a Blog Post?

What Does Video Marketing Cost? 

 

Lead Generation

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After converting visitors into leads, we guide them through your sales funnel. Using HubSpot marketing automation and analytics, we can track user behavior and deliver content that moves them to a purchase.

Related Articles:

The Future of Lead Generation

Calls-to-Action That Will Get ROI From Your Blog

Can Smart Calls-to-Action Get You More Customers?

Make Great Looking Calls-to-Action Without a Graphic Designer.

Reasons Your Landing Pages Are Not Converting

Close & Delight

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Is there anything more satisfying than seeing a qualified prospect become a satisfied customer?

We continue to build on these relationships, showing people new ways to succeed with your products.

START FINDING LEADS