You are an experienced business owner who has gathered a lot of industry knowledge over the years. It’s time to start profiting from that knowledge.
Content Marketing is a strategy that attracts qualified people to your website, and turns them into customers, by educating and empowering people with helpful information. Teaching people about what you do – using blog posts, videos and other media – we will help you earn trust and loyalty from buyers.
It’s a refrain we repeat often: “No one owns the recipe to the secret sauce.”
In our world today, 70 percent of consumers make a purchase decision before contacting a business. If you keep information hidden from people – like pricing, for instance – they will move on in the blink of an eye, and you’ve lost a great opportunity to start a relationship.
No matter what industry you work in, someone out there is publishing good information about it and making money. That should be your company.