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Video Marketing

When it comes to content marketing, video is the undisputed heavy-weight champion.

More than half of all Internet traffic includes video, a number experts say will only increase in the coming years. Social media and search engines alike are making massive investments in their video infrastructure and adjusting their algorithms to capture the attention of users.

Video is the present and future of marketing, and the benefits it can bring to your brand are enormous.

BOOST SEO

While blogging is an essential component of any content strategy, it is also extremely competitive. Thousands of new blogs are launched every day, backed by ambitious brand journalists that are trying to carve out a niche audience for themselves.

Video is a great way to make your brand stand apart from the rest. It entices users and, because of that, Google has integrated YouTube videos in search engine results. A well optimized video tutorial can easily stand out in an ocean of blog posts.

Tutorial Video: Installing An Egress Window

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When you want to learn how to do something, what is the first thing you do? You search for a quality video tutorial that shows you how to do it.

Explainer videos, or tutorials, are great for demonstrating expertise, humanizing your brand, and establishing trust. After converting visitors into leads, you can provide fresh video content that takes them further down the path to becoming a customer.