SMART goals are important for keeping marketing plans accountable, but they don't provide the KPIs that lead to success.
This template will help you set the right revenue goal, then back out the metrics you must hit to get there.
This goal setting exercise forced us to really think about how we quantify success and which KPIs are important to monitor. And it worked! We exceeded our goals for last year.
Creative Side walked us through the goal setting before we really got started with inbound marketing. I'm glad we did, because we knew exactly what needed to happen every month to hit our number.